Introducing a new app in a competitive market where there is no shortage of pizza ordering apps presented the first challenge to meet. The second was high user expectations for quality, service, and features due to the exponential influx of food delivery apps over the last five years.
Pagliacci’s highly trained customer service reps take great care of their customers (and drivers). Known for being attentive, knowledgable and personable—we knew these were attributes we had to compete with.
Research and Development
Moby conducted an extensive competitive analysis to identify and evaluate Pagliacci’s top competitors, focusing on their offerings, target audience, usability standards, and overall brand look and feel. However, knowing the app needed to have a competitive advantage over more than the pizza delivery market, Moby expanded its research from direct competitors to indirect ones. We looked at broader features and customer impressions to see what worked and, maybe more importantly, what didn’t work. These learnings were an integral part of planning out the Pagliacci app.
Real Humans. Real Reactions.
Moby created two low-fidelity prototypes to facilitate usability testing, designed to help determine whether or not our proposed navigation UI was clear and simple to follow. We had a wide range of volunteers from those who were very comfortable navigating food delivery apps to those who were on the opposite end of that spectrum.
"Flicks are fast. Buttons are commitments."
Moby packed the Pagliacci app full of features that will help users place their order quickly while letting them reap the rewards through the new Pags Reward Program.