A huge pain point in selling component audio is figuring out how to simplify the buying process for the customer. What’s appropriate for their space? Do they need a receiver? Wired or wireless? All these questions can’t be answered by a traditional ecommerce website, so we took it a step further and created the System Builder.
The System Builder is half helpful audio expert, half customizable speaker system builder. By answering just five short questions, the customer is given a recommendation immediately in the form of a room decked out with the speakers perfect for them. From there, they can customize to their heart’s desire, take their recommendation to a dealer, or buy it all right off the website.