An Animated Introduction
We needed to explain the basics of the product to new customers. Using the SelfCollect voice and illustration style, we created a short animated video explaining how the service works. Quickly and succinctly, the narrator outlines the convenience of at home STD testing and how it works.
In the animation itself, we used a lightbulb to represent the SelfCollect service. All the action centers on a house, a representation of the convenience of the service. The light bulb turns on in the beginning to illuminate a new way of doing things. The customer’s hand turns it off at the end to show their control of the situation.
This video helped define how we introduced and talked about the SelfCollect product. It is also a multipurpose deliverable that can be used in advertising and shared easily. As a self-contained message, this video works just as well independently as it does on the site.