Übermind brought with them a unique challenge: the new Fueled by Deloitte site had to scale from iPhone, to iPad, to desktop, in a time before responsive web and the technology supporting it became standard practice.
We partnered with the creative team at Übermind/Deloitte Digital to create a great cross-platform user experience. The site was focused on explaining their evolving offerings and conveying the value of the acquisition to current and future clients.
Sites never go stale from lack of something to say; just from lack of knowledge on how to push content into the world. A primary goal of the site was to integrate a content management system that could allow a diverse group of individuals with wildly differing technical know-how to update the site easily. We spent as much time designing the front end as planning and testing the CMS to ensure that anyone could quickly perform their expected content management tasks.
Responsive Design, Before That Was a Thing